Founded in 1981 by our CEO James E. Lendino, Yellow Pages Media, Inc. (YPM) is considered the premier and respected leader in the Yellow Pages advertising industry. We provide innovative, high quality, cost-effective yellow page and Internet search solutions to many of North America's leading service and product brands.Our philosophy is simple. We never compromise our standards to win business. YPM is awarded business because of our integrity, analytical capabilities, attention to detail and tenured staff.