The Strottman Consulting Group specializes in uncovering meaningful insights relevant to the youth and family segment and advancing the understanding of the needs and motivations of these targets. The Group’s recent areas of concentration includes kids and family health and wellness from the youth and parent perspective; retail shopping behaviors and needs of kids, tweens and teens; understanding the new breed of Moms (the Generation XO Mom); and, how to communicate with today’s youth to make brands and products relevant to their lifestyle.
